Start Up Scaling - In Real Life
About Us
Startups don’t scale on theory—they scale with real-world execution. That’s where we come in.
IRL Consulting is a New York-based firm with a global reach, helping funded startups scale, operationalize growth, and prepare for the next stage—whether that’s fundraising, team expansion, or market entry.
We partner with founders navigating the complexities of scaling beyond 10+ employees, offering:
Project-Based Consulting for targeted needs like fundraising, go-to-market strategy, and operational efficiency.
Fractional COO and CFO Services for startups needing hands-on leadership without the commitment of a full-time hire.
From fundraising prep to scaling operations, we provide the strategy and execution startups need to move fast, stay lean, and grow with confidence.
Rooted in NYC, Operating Globally. We bring deep expertise from working with startups across the U.S., Europe, and beyond—giving founders the strategic insights and operational support they need to succeed.
Our Services
Startup Execution & Strategy
Project-Based Consulting
For founders who need targeted support to hit key milestones.
Fundraising & Investor Readiness – Pitch decks, financial modeling, & due diligence.
Go-to-Market & Growth Strategy – Product launch, customer acquisition, & scaling tactics.
Operational & Financial Optimization – Cost structure, unit economics, & efficiency.
Process & Systems Implementation – Streamlining workflows & tech stack integration
Fractional COO & CFO
Long-Term Leadership
For startups needing hands-on leadership without hiring a full-time COO.
Scalable Operations – Team structuring, culture development, & leadership coaching
Growth & Expansion – Market entry strategies, partnerships, & scaling playbooks
Fundraising & Financial Strategy – Capital planning, cash flow, & investor relations
Execution & Accountability – Translating vision into daily action & measurable results
Technology & Software
Our Industry Focus
We provide expert consulting services in the following industries:
Green Tech
AI
Fintech
Fashion/Retail